CIAM
CIAM is the set of technologies and processes used to manage and secure the digital identities of external users (customers, partners, citizens) who access consumer-facing applications.
⚙️ How Does It Work?
CIAM platforms handle registration, login, profile management, and consent at massive scale. They prioritize user experience alongside security, offering social login, passwordless options, and MFA.
📍 Where Is It Used?
E-commerce, banking apps, healthcare patient portals, government citizen services, any B2C digital platform.
💡 Real-World Example
A retail bank deploys Okta Customer Identity to let millions of customers register, log in via Google or Apple ID, and enable biometric authentication — all from a single platform handling 10M daily logins.
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