Customer Identity and Access Management

❓ What is Customer Identity and Access Management?

CIAM is the set of technologies and processes used to manage and secure the digital identities of external users (customers, partners, citizens) who access consumer-facing applications.

⚙️ How Does It Work?

CIAM platforms handle registration, login, profile management, and consent at massive scale. They prioritize user experience alongside security, offering social login, passwordless options, and MFA.

📍 Where Is It Used?

E-commerce, banking apps, healthcare patient portals, government citizen services, any B2C digital platform.

💡 Real-World Example

🔗 Related Terms